Verlo Mattress Factory Stores' Business Model Offers Unique Franchise Opportunity
With over 2,000 franchise opportunities available in more than 75 industries, deciding which opportunity is right for you can be a daunting task. Verlo Mattress Factory Stores offers the only franchise opportunity in the $7.7 billion-a-year sleep specialty industry. With its low entry cost and small labor requirements, Verlo provides a unique niche in the franchise marketplace. Recently, Furniture/Today noted that smaller manufacturers and retailers demonstrated a higher percentage of sales in 2003, further signifying that sleep specialty products are resonating with consumers. The publication also ranked Verlo in the top ten of all single-brand furniture retailers in the country, noting Verlo as "shining stars in terms of sales and growth."Verlo Mattress Factory Stores continues to rapidly gain market share.
According to the Company's 2003 Earnings Claim, the average Verlo franchise organization generated an EBITDA (Earning Before Interest, Taxes, Depreciation and Amortization) of just over 9%. Also according to the Company's Uniform Franchise Offering Circular, 26% of the franchise organizations reported EBITDA of 9.94%.
The company average for Verlo Mattress Factory Stores Franchisee in 2003 was reported at $149,886.00 EBITDA. "We are very excited about our push to become a national franchise concept" stated Dave R. Young, President of Verlo Mattress Factory Stores LLC.
"We are thrilled with our recent successes both in the retail arena and the new franchise growth, 2004 has already broken our previous growth and development expansion records.""We are beginning to reach multi-concept/multi-unit operators looking for non-competitive retail brands that have simple, low labor operating systems. Our business model that starts with a factory/showroom location supplying manufactured products to showroom only locations allows for quick market penetration," adds Bruce Major, Franchise Development Manager at Verlo Mattress Factory Stores LLC.Since 1958, Verlo has been handcrafting mattress sets specific to each individual's need just days prior to being delivered. Since each mattress set is hand-made at the factory location, Verlo is able to cut out the middleman and sell high-quality products and a very competitive price. All products at Verlo are guaranteed--another unique feature other mattress retailers do not offer. Each mattress set at Verlo comes with a 60-Day Comfort Guarantee, which states that if a customer is not satisfied with their mattress, Verlo will adjust the comfort level of the mattress free of charge.
"Consumers today lead extremely busy lifestyles. If you sleep on a better mattress, you will sleep better, giving you the energy needed to accomplish the things that are important to you during the day," says Young. "Verlo's was founded on the philosophy of delivering the highest quality products at the lowest cost directly to consumers," Young adds. The cost of entry into the franchise system is extremely low compared with other similar return/investment franchise opportunities. Initial costs to set up a retail/assembly location are just under $200,000.
Franchisees are also given the opportunity to populate a marketplace with additional retail/showroom locations, using the initial retail/assembly location to supply the finished product. "Our model is extremely efficient. Retail/assembly location footprints typically run between 7,000 and 10,000 square feet, employing six to ten employees. Retail/showroom locations typically are 2,500 to 3,000 square feet, with an average of just 1.5 employees," according to Major. "When potential franchisees look at our business model and start to compare our cost model and affordable repeatability within the marketplace, plus review the low labor issue, it becomes a very desirable investment opportunity," adds Major.
As a technology-forward company, Verlo's online portal, MyVerlo.com, is the company's main communication vehicle. All employees are provided access to a wide variety of information?from sales tracking to continuing education to online forums to sharing ideas. Since this system is web-based, franchise owners can access the information whenever and wherever internet access is available. This allows franchise owners to remain focused on growing their business.Owners also participate in a comprehensive training program, with ongoing support provided by the Company's home office staff. Starting by working with its owners on site selection, Verlo provides owners with a market overview, real-estate evaluation, demographic study and media analysis.
Once a location is established, ongoing training in sales management, operations and technology support is provided. Today, Verlo has 35 franchise owners, averaging 10+ years in the business. The Company is seeking to expand throughout the nation, and has put in place very strong review criteria and development programs. "I have never seen anything with the same business model as Verlo. It is highly successful and can be applied in both large multiple units, and small single facility markets," says Major.
About Verlo Mattress Factory StoresHeadquartered in Whitewater, Wisconsin, Verlo Mattress Factory Stores is the nation's largest Craftsman-Direct? mattress retailer, providing specialty sleep products directly to customers. The Verlo Mattress Factory Stores Craftsman-Direct philosophy is a unique concept in the industry. Mattresses are handcrafted to customer's specifications just days prior to delivery.
In addition to mattresses, Verlo Mattress Factory Stores also sell a wide range of futon sofa sleepers and futon sofa sleeper mattresses. Customers will also find quality ornamental headboards, pillows and mattress pads.Founded in 1958, Verlo Mattress Factory Stores currently has 73 locations throughout the United States.
The Company opened its first franchise organization in 1981. Currently spanning 7 states and growing towards its national goal, the Company has consistently demonstrated positive growth by number of units and gross sales. To learn more about our franchising opportunities, visit www.verlofranchise.com ..
How to Use Memory Foam Mattress Pads
Memory foam, the gel-like polyurethane material that holds impressions on its surface, is mostly associated with mattress pads. The memory foam mattress pad was first put to use in hospitals in the 1980s, where the material proved itself invaluable in reducing pressure sores for bedridden patients. In the 1990s, the memory foam mattress pad was introduced to the general public, at pretty exorbitant prices. Realizing its potential for popularity, private companies worldwide began marketing their own versions. Now, more and more people are investing in good sleep thanks to memory foam, as prices continue to decline and accommodate the growing market.
The terms "memory foam mattress topper", "memory foam topper", "memory foam mattress pad", and "memory foam pad" are all interchangeable.
A memory foam mattress pad provides much of the comfort and support of a memory foam mattress, at a fraction of the cost. You place the mattress pad on an existing bed, preferably one...
How to Use Memory Foam Mattress Pads
Mattress > How to Use Memory Foam Mattress Pads
Why Your Mattress May Be Killing You
The organic movement, which started with organic food, is moving to the bedroom in a big way. "The bedroom? " you say. Yes, my dear, the bedroom, where organic mattresses and organic bedding are becoming an important new trend in the quest for a healthier lifestyle.The organic bedroom trend is motivated by some very recent disturbing discoveries about the petroleum-based foam mattresses most of us sleep on every night. Studies of household dust have confirmed that your mattress is likely one of the most significant sources of cancer-causing chemicals in your home. The average mattress consists of petroleum-based foam covered in petroleum-based polyester fabric.
During its 10-year average lifetime, a foam mattress loses up to half its weight, and the lost weight goes on your bedroom floor in the form of toxic dust and in the air in the form of formaldehyde gas which is a by-product of the foam breakdown. Those dust bunnies under your bed could be a real threat to your health, unless...
Why Your Mattress May Be Killing You
Mattress > Why Your Mattress May Be Killing You
Granite Peak Partners Acquires City of Industry Property For $7.14 Million; Tenant is Spring Air Mattress Manufacturer
Los Angeles, CA (ContentDesk) December 8, 2005 -- Granite Peak Partners, a real estate investment firm based in Santa Barbara and Los Angeles, acquired a City of Industry, California single tenant industrial property for $7.14 million. The transaction closed November 4.Spring Air Partners California, the Los Angeles manufacturing facility for the national mattress company, is the single tenant in the 110,000 square foot building on a four-acre site at 111 North Baldwin Park Blvd.The buyer and seller were represented by Chris Thompson of Investment Real Estate Associates, a commercial real estate sales and advisory firm based in Encino, California. "When complicated issues arose Chris was successful in negotiating a mutually beneficial outcome for both parties," says Bruce Savett, a founding principal of Granite Peak Partners in charge of acquisitions. Savett's firm was responsible for selecting and acquiring the property for a private client."Granite Peak Partner's Asset Advisory Services...
Granite Peak Partners Acquires City of Industry Property For $7.14 Million; Tenant is Spring Air Mattress Manufacturer
Mattress > Granite Peak Partners Acquires City of Industry Property For $7.14 Million; Tenant is Spring Air Mattress Manufacturer
WHAT YOU NEED TO KNOW ABOUT FINDING THE RIGHT MATTRESS AND THE BEST DEALS ONLINE
The daunting task of buying a mattress made easy with the use of the Internet. Buying a mattress is one of the most important purchases you'll make this year. The Internet will be a major tool to help you locate the product and the price that is right for you, but this shopping spree will demand a combination of both Internet and store shopping. So be prepared. Before you order and pay for any mattress online you really should visit a store and try it out.
You know, sit on it, bounce on it, lie on it, roll over on it. There's no other way. The Internet will help you research everything you need to know about buying a mattress that is right for you, it will help you understand what you should be looking for in a mattress and, most importantly, it will help you pin point the exact bargain price you are willing to pay, but before you buy, you simply must try. It's just too important. A good mattress is vital for healthy living.
The perfect mattress will do wonders for the...
WHAT YOU NEED TO KNOW ABOUT FINDING THE RIGHT MATTRESS AND THE BEST DEALS ONLINE
Mattress > WHAT YOU NEED TO KNOW ABOUT FINDING THE RIGHT MATTRESS AND THE BEST DEALS ONLINE
WHAT YOU NEED TO KNOW ABOUT FINDING THE RIGHT MATTRESS AND THE BEST DEALS ONLINE
The daunting task of buying a mattress made easy with the use of the Internet. Buying a mattress is one of the most important purchases you'll make this year. The Internet will be a major tool to help you locate the product and the price that is right for you, but this shopping spree will demand a combination of both Internet and store shopping. So be prepared. Before you order and pay for any mattress online you really should visit a store and try it out.
You know, sit on it, bounce on it, lie on it, roll over on it. There's no other way. The Internet will help you research everything you need to know about buying a mattress that is right for you, it will help you understand what you should be looking for in a mattress and, most importantly, it will help you pin point the exact bargain price you are willing to pay, but before you buy, you simply must try. It's just too important. A good mattress is vital for healthy living.
The perfect mattress will do wonders for the...
WHAT YOU NEED TO KNOW ABOUT FINDING THE RIGHT MATTRESS AND THE BEST DEALS ONLINE
Mattress > WHAT YOU NEED TO KNOW ABOUT FINDING THE RIGHT MATTRESS AND THE BEST DEALS ONLINE
Mattress of the British Royal Bedroom Now Available to the American Luxury Market
New York, NY (ContentDesk) July 9, 2005 -- In the 17th century, privileged courtiers would take turns in the British king's bed chamber, watching as his majesty slept.
They could only take vicarious pleasure in the most comfortable bed in the kingdom.
Today, The New York First Company (www.newyorkfirst.com) announces an agreement with mattress maker Hypnos Ltd. of Buckinghamshire, England, permitting introduction of the bedding currently used by the Queen and other members of the Royal Family to the American luxury market.
The Hypnos Royal Collection, including custom-made models selling from $4,500 to $10,999 in twin, full, queen, and king sizes, features responsive, high coil-count, calico-encased pocket springs layered with cashmere and silk in a personal choice of feel preferences.Hypnos has been in business for more than 100 years, and for the past 40 years has held a royal warrant...
Mattress > Mattress of the British Royal Bedroom Now Available to the American Luxury Market
A Look at Foam Mattresses
We've all been there. First, we spend a sleepless night, tossing and turning. Then we spend the next two days with body aches, sore from head to toe. The effects of a bad mattress can be serious.
Then we face the daunting prospect of shopping for a new mattress.
This task can be a bit intimidating. There are so many different prices, sizes, styles, and firmness to choose from. They come in drastically different materials, as well. Mattresses can be filled with air, water, fabric, feathers, springs or foam. One of the most popular -- especially for people suffering body pain -- is the foam mattress.
Foam mattresses are popular because of their body-contouring nature.
The foam literally reshapes to mold to the user's body. This is designed to strategically place pressure where needed, while relieving the strain on other points. It is believed that this relieves pressure from the neck, spine, and lower back, eliminating much of the soreness and...
A Look at Foam Mattresses
Mattress > A Look at Foam Mattresses
The Invention of the Modern Mattress
The modern mattress was invented gradually over time, with the need for better quality and the advance of technology.
The more technological invention would propel humanity, the more sophisticated and intricate the mattress would become.
The word mat-tress in English is used in writing as far back as the year 1290 AD.
Invention of the modern mattress as known today, began somewhere around the end of the Renaissance, in the 1700's, with the birth of the Industrial Revolution.
Competition between scientists seems to have peeked with the onset of the NASA space program, which saw the invention of memory foam, so important, that mattress design and production have now become more competitively innovating than ever before.
In Old French "materas", from Italian "materasso", from Modern Latin "materacium", the word was borrowed in Sicily from the Arabic word al-matrah "the cushion" could have carried the sense...
Mattress > The Invention of the Modern Mattress